A. Partner Marketing Central is a portal that Cisco has created to enable partners to execute marketing activities and manage joint marketing funds. It consists of four sections.

• A comprehensive listing of all Cisco campaigns
• Full Service activities that are executed by Cisco vendors with a cost associated with them
• Customized Marketing Activities that allow you to fund activities with vendors outside of Partner Marketing Central
• An events section to assist partners with event creation and execution

• www.cisco.com/go/partnermarketing
• Use your Cisco CCO id and Password

A. The mCon Platform is a strategic marketing platform that can help you easily plan, set up, execute and review a customized Cisco Integrated Marketing Campaign. Partner Marketing Central is more of a repository for Cisco marketing assets and collateral that also allows partners to manage their joint marketing funds or pay for full-service plays from Cisco vendors.

A. Partner Marketing Central is a marketing-specific portal where Cisco partners can gain access to marketing resources and order pay-per-use marketing activities. Partner Central is Cisco’s main portal for partners and includes relevant links to product information, sales and marketing materials, current promotions, and other Cisco programs. The mConcierge Platform is an automated marketing platform that can help you easily plan, set up, execute and review a customized Cisco Integrated Marketing Campaign.

A. Based on the revenue goals, technology focus, and target industries you input into your marketing plan, the system (or your mCon rep) will present a handful of recommended integrated campaigns—a proposed marketing mix. You may also customize this approach on your own. Analyzing the performance of your past marketing activities is a good way to guide this process As time goes on, the mCon Platform can also provide metrics to help you improve your marketing mix.